Multi-Channel Marketing: Secrets to Channeling Search

Speaker: Abe Mezrich

Whether marketers spread their message through weekly circulars, outdoor billboards, nationwide TV spots, or any other channel, multichannel marketing impacts customers search habits in critical and sometimes surprising ways. Often, the difference between successful campaigns and mediocre ones lies in marketers’ ability to use search to turn a multichannel interaction into a conversion.

Unfortunately, even some of the savviest marketers today are sorely unaware of how search needs to fit in within the multichannel marketing mix, causing them to miss opportunity and get hampered by the competition because of it.

Designed for marketers looking to get a basic grasp on search marketing best practice, this talk introduces critical modes of thinking about search and multichannel marketing to help marketers get more out of search, multichannel efforts, and their entire marketing programs.

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